VSA Partners Interview Sol Sender

gerarddolan —  December 21, 2008 — Leave a comment

blog_obama_4color1Sol Sender, as principal of the design agency Sender LLC, led the team that developed the defining symbol of the Obama 2008 campaign.

In a 2 part interview on the VSA Partners web site, Sender tells the story of conception and birth of the Obama ’08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by
the campaign.

Click here & enjoy!

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