Title: Coordinator, National Marketing
Type: Full Time, one year contract
Location: National Office
Reports to: Director, Marketing
Application Deadline: March 16, 2009
Accountabilities:
Advertising and Creative (30%)
- Coordinates, with the Director, Marketing, the development of all national and regional advertising and creative to achieve organizational priorities
- Liaises with vendors, suppliers, developers and designers to ensure consistency with the Brand and Graphic Standards Guidelines
- Secures pro bono advertising space in appropriate mediums across Canada that is consistent with the overall marketing plan
- With Graphic Designer, responds to all last-minute donations of advertising space and supports regional requests for local advertising opportunities
- Coordinates the inventory, printing and delivery of Kids Help Phone collateral and marketing materials (tv, radio, print, outdoor, online, videos)
- Develops the donor thank and recognition program materials for the organization
- Ensures that all staff and volunteers are aware of the marketing tools available to them
- Keeps the Organization Website, Internal Staff Showroom and Document Library up to date with the latest advertising and creative for internal and external downloads or requests
- Develops and maintains the Annual DVD of all PSAs and Videos, including dubs and distribution
- Ensures all marketing is effectively adapted in French
Partner Program Management (30%)
- Support the Director, Marketing in the development of the annual partner action plans for various media, marketing, public education and celebrity partners
- Evaluates new potential supporters, proposals and opportunities and considers fund development potential
- Tracks all partner contacts and activity in Raiser’s Edge software, including Gift-in-Kind donations of advertising, services or product
- Maintains healthy relationships with assigned partnerships (media, marketing, celebrities, public education and/or government) while supporting all other partner relationships
- Ensures our partners receive appropriate recognition consistent with Kids Help Phone’s recognition program (orders donor thank and recognition program materials specific to partner objectives)
- Preparation of all partner meetings (agendas, proposals, booking meetings etc)
- Prepares content for the website, staff bulletins and/or newsletters on various partner activities
- Support Director, Marketing in providing marketing expertise to Annual Giving Programs to achieve acquisition and fund development goals
School Mailing Program (30%)
- Coordinates the mailing of our marketing materials to all schools across Canada
- Ensure the materials are delivered and distributed in a timely, cost effective manner
- Tracks the annual school mailing budget and expenses
- Conducts surveys and analysis of overall program
- Coordinates the ongoing detailed reporting and measurement of the activity (by region, by city, by language etc)
- Ensures the public ordering system (www.kidshelpphone.ca/materials )is current and relevant for teachers and educators
- Coordinates the printing of all school mailing components
Research and Measurement (5%)
- Support Director, Marketing to undertake formal and informal research to better understand our key target audiences
- Provide reports on all key marketing activities
Budget and Administration (5%)
- Provide administration support to other Marketing and Communications staff as needed
- Maintain spreadsheet of annual marketing expenses
Qualifications Required:
- Minimum 3 years of experience in advertising and media
- Experience in writing for the web
- Strong relationship management skills
- Experience with production processes
- Excellent MS Office skills (Powerpoint, Excel, Word) e-marketing and/or e-fundraising experience
- e-marketing and/or e-fundraising experience
- Degree in Marketing preferred
- Experience using Raiser’s Edge software preferred
- A demonstrated commitment to the volunteer sector or volunteerism preferred
- Experience in both the corporate and community sectors preferred
- Bilingual English and French preferred
Contact Information: jobs@kidshelpphone.ca